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Commentary :: Media
Can't seem to get that "As I See It" in the Star? Here's the secret."Prime Real Estate"
Prime Real Estate
Kirkwood sells it on the Plaza — and buys it on the Star’s editorial page. By Tony Ortega in the Pitch

Can't get the Star to print your "As I See It" submission?
Here's some tips on how it all works.




http://www.pitch.com/issues/2005-04-21/news/strip.html



Prime Real Estate
Kirkwood sells it on the Plaza — and buys it on the Star’s editorial page.


AS TOLD TO TONY ORTEGA

Those pictures on the editorial page look awfully familiar ...


Every newspaper gets duped from time to time, including this one. But rarely has the Strip seen a major daily get worked as cleverly as the way The Kansas City Star got burned a couple of weeks ago.

This bellicose beef loin is referring to the slick way the Star was punked by one of its own advertisers. It began with an ad that ran in the Star's March 29 Business Weekly tabloid. The paid print come-on was for "The Residences at Kirkwood," that ritzy new condo and townhouse development south of the Plaza.

Coincidentally, that swank money pit was the subject of a Pitch story by David Martin last spring ("High-Class Handout," May 20, 2004). Martin wrote that the city had promised $8.7 million in tax-increment financing to Kirkwood's developers, DST Realty and SCOL Inc., so they could build homes that would sell for $350,000 to $2 million. The reason for subsidizing such expensive digs? That area, the city had decided, was "blighted."

Actually, that part of town is anything but blighted. But ya think that's going to stop our city leaders from handing over millions in taxpayer cash to help a developer put up high-priced housing for rich folks?

Hell no!

Anyway, with all that assistance from us taxpayin' fools, it's really no wonder the folks at Kirkwood had the money to hire the slick public-relations firm Blades Trozzolo to create its print advertising.

The ad in the Star featured a smiling couple, Ed and Sherry Hall, who had been among the first to purchase one of the $400,000 townhouses in the development. "Now welcoming its first residents," the ad reads, "the uncompromised buildings are quickly transforming into homes."
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